– published in Frontiers in Human Dynamics
Summary
Globalizing Ayurveda: Policy to Practice – This article critically examines the journey of Ayurveda from envisioned global futures to current market realities. It analyzes the policy imaginaries and strategic frameworks countries are employing to govern the international trade and practice of Ayurveda. The review highlights the tensions between maintaining the authenticity of this traditional knowledge system and standardizing it for global integration and market competitiveness. It underscores the need for clear, adaptive policies that successfully bridge tradition with contemporary globalization demands.