– published in Journal of Tourism and Sustainability
Growth in Wellness Tourism
Can your next vacation heal both you and the planet? This study highlights the massive potential of wellness tourism—centered on Ayurveda, yoga, and meditation—as a driver for sustainable development. By interviewing local stakeholders, researchers found that wellness-focused travel does more than boost the economy; it preserves cultural heritage and fosters environmental stewardship. Discover how the global shift toward mindful rejuvenation is creating a powerful blueprint for ethical, community-led destination growth.