– published in ‘Frontiers in Human Dynamics’
summary
Why is India’s scientific vision for global Ayurveda misaligned with market reality? This analysis examines the conflict between India’s official vision and actual market demands. The government’s top-down policy seeks scientific validation aligned with biomedical norms (state imaginaries). However, the most profitable global segments require minimal scientific input. The failure of initiatives like Ayurveda Biology shows regulatory priorities favor these low-science market realities over foundational research. Ayurveda’s evolution is ultimately shaped by the choices of practitioners and global consumers.